Privacy Policy – MINI Family ApS

1. Data controller

Company name:MINI Family ApS

CVR no.:DK45624994

Address: Nørre Snedevej 9, 8700 Horsens

Telephone:+45 6046 4054

Email:hej@minifamily.dk

Website:www.minifamily.dk

We are the data controller for the processing of the personal data we receive from you.

2. Purposes of processing your personal data

We only collect and process personal data when necessary – and always for a clear purpose, e.g.:

  • To process and deliver your order
  • To contact you regarding your order
  • To send newsletters if you have given consent
  • To improve our webshop and customer experience
  • To comply with legislation, e.g. the Danish Bookkeeping Act

3. Types of information

We may collect the following information:

  • Name
  • Address
  • Telephone number
  • Email address
  • Payment information (not stored by us, but by our payment provider)
  • Purchase history
  • IP address and browser information (via cookies)

4. Legal basis for processing

We process your information on the following legal bases:

  • Performance of a contract (GDPR Art. 6(1)(b)) – to deliver the goods you have ordered
  • Legal obligation (GDPR Art. 6(1)(c)) – to comply with e.g. the Danish Bookkeeping Act
  • Consent (GDPR Art. 6(1)(a)) – for newsletters and marketing
  • Legitimate interest (GDPR Art. 6(1)(f)) – to improve the webshop and prevent misuse

5. Storage and deletion

We store your information for as long as necessary for the purpose:

  • Order data is stored for 5 years in accordance with the Danish Bookkeeping Act
  • Newsletter subscriptions are stored until you withdraw your consent
  • Cookies are stored for the period specified in our cookie policy

6. Disclosure of information

We only disclose your information to:

  • Payment providers (e.g. MobilePay, Nets, Stripe)
  • Shipping companies (e.g. GLS, PostNord, Bring)
  • IT and hosting partners (Shopify et al.)
  • Public authorities, if required by law

We never sell your information to third parties.

7. Your rights

As a data subject, you have the following rights:

  • Right of access to your information
  • Right to rectification (correction) of inaccurate information
  • Right to erasure (“the right to be forgotten”)
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent

    If you wish to exercise your rights, contact us at hej@minifamily.dk.

8. Security

We have implemented technical and organisational measures to protect your information against unauthorised access, alteration, disclosure or destruction.

9. Complaints

If you wish to complain about our processing of your information, you can contact:

The Danish Data Protection Agency

Carl Jacobsens Vej 35, 2500 Valby

www.datatilsynet.dk

10. Changes

We may change this privacy policy at any time. The latest version is always available on our website.